DEAR READER,
That you’re reading my blog right now excites me! But have you read my story?
‘BIOLA’ is a beautiful tale that chronicles what happens when a young man impregnates a ‘stunning yellow pie’ barely 30 days after their meeting and the tragic events involving a bottle of star and ‘my broken head’!
It’s signed, sealed and delivered to you unbelievably in 300 words!
‘BIOLA’ made top 80 in Etisalat’s flash fiction contest! With your help, and your friends’, it can be #1.

Read | Vote | Share @ www.etisalatprize.com/biola (it only takes a SECOND!)
Pls share/tweet/blog/post this to your friends and tell them to tell their friends who will tell other friends. Vote now @ www.etisalatprize.com/biola
MILLIONS OF VOTES are needed to make it to the TOP. SPREAD THE MESSAGE IN AND OUTSIDE NIGERIA [yeah, foreigners can vote too!] LET’S GET IT VIRAL!


MYSTERY THREE: 
why build a brand?
On Saturday, I kicked off our enquiry into the reasons why we must build brands by masterfully crafting an acronym: SPSS, and we learnt that Selling gets easier. Here’s todays piece of the pie:
P: PROFITS ROLL IN FASTER
It’s almost logical to conclude that profits will follow as long as sales kick in but that is a fallacy. For example: Hero Honda Motors may be high on sales figures but is into its third successive drop in quarterly net profits. Most of the profits from high sales are eaten up with high raw material costs and one-time expense.
One more thing:
Except you are ready to become another Shoprite or Walmart, drastically reducing the prices of your goods/services may bring in sales in the short term but not meaningful profit in the long term. You need a powerful brand whose cutting edge/selling point is not just price.
A good example of such a strong brand raking in strong profit is Google:









 [Screenshot from Wikipedia, 10/19/2013]

I bet you have used Google today [or at least, yesterday] so we can both agree that Google is another word for search.We have other search engines in yahoo, ask, bing et.c but they get ignored like ugly ducklings!  Profit is what you make when a simple but powerful brand is what you have. Google = Search. Powerful!
I opine that Microsoft’s search engine (bing by the way, just in case you’ve never used it) will struggle for a long, long time because it is just a me-too brand that is more concerned about wrestling power from Google than really delivering excellent search results to end users. So much for Bing! Bingo?
           
In Nigerian banking, as I noted last week, GTB is raking in serious profit because it has a powerful brand. Governments may have accounts with Zenith right now but as long as youths will one day grow up to lead this country (and I say a big fat amen not minding the same fat bellied, bald headed octogenarians calling the shots since 1960), those accounts may be switched to GTB in the nearest future. Why? Youths love GTB!
Tomorrow, we’ll take on another ‘S’
S: SURVIVAL GETS LONGER
TO WRAP THINGS UP FOR TODAY:
S: SELLING GET’S EASIER [APPLE & SHOPRITE]
P: PROFITS ROLL IN FASTER [GOOGLE & GTB]
S: SURVIVAL GETS LONGER
S: SIGHT BECOMES CLEARER
And:
Despite the eternal benefits of branding, most small scale and quite a number of large scale businesses in Nigeria have poor visual branding (terrible logo designs, horrible business cards, local letter head, bad posters, Facebook covers, bill boards, flex banners, websites e.t.c) and very poor brand strategies (most don’t have a definite niche, well defined brand, well named brand, a solid business plan/proposal, beautifully promoted brands, good brand value and well-defended brands (which is why close-up was able to ‘steal’ the show from Macleans).
As a reader of this piece, do not fall into the same trap!
Every penny and every second you spend on your brand (whether visual or otherwise) is more than worth it. And that’s where I come in: I help individuals and companies with their visual brand needs especially to identify their core strengths, differentiate it from the existing market, narrow the focus, over-promise and over-deliver.
And With your help we can clarify your vision, leverage your passion and together, we can build a formidable, lovable and profitable brand for you, for your business: with strategic action!
WATCH OUT FOR ANOTHER EXPLOSIVE & EXCITING BRAND ADVENTURE AS WE EXPLORE THE MYSTERY OF BRAND ABC’S! SAME TIME, TOMORROW (22ND OF OCT, 2013)
Yours truly!
Ogunbowale Olugbenga
Brand Strategist
facebook.com/epowerempowers
twitter: @gbengaogun
bbm: 26FE9FAC
email: yesboss2080@gmail.com[for questions & comments]
WIN A SURPRISE GIFT!
Here is this week’s question:
When was IBM founded?
Send your name and answer to yesboss2080@gmail.com on or before 7pm [Nigerian time] on Friday, 25th October.
Good luck!
Read | Vote | Share Gbenga’s story @ www.etisalatprize.com/biola (it only takes a SECOND!)

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