DEAR READER,
That you’re reading my blog right now excites me! But have you read my story?
‘BIOLA’ is a beautiful tale that chronicles what happens when a young man impregnates a ‘stunning yellow pie’ barely 30 days after their meeting and the tragic events involving a bottle of star and ‘my broken head’!

It’s signed, sealed and delivered to you unbelievably in 300 words!
‘BIOLA’ made top 80 in Etisalat’s flash fiction contest! With your help, and your friends’, it can be #1.
Read | Vote | Share @ www.etisalatprize.com/biola (it only takes a SECOND!)
Pls share/tweet/blog/post this to your friends and tell them to tell their friends who will tell other friends. Vote now @ www.etisalatprize.com/biola
MILLIONS OF VOTES are needed to make it to the TOP. SPREAD THE MESSAGE IN AND OUTSIDE NIGERIA [yeah, foreigners can vote too!] LET’S GET IT VIRAL!





























MYSTERY THREE: 
why build a brand?
On Saturday, I kicked off our enquiry into the reasons why we must build brands by masterfully crafting an acronym: SPSS, and yesterday, we learnt that branding makes brands survive longer. But as you already know, whatever has a beginning must surely have an end: Here’s the concluding slice of the pie:

TODAYS LESSON:
S: SIGHT BECOMES CLEARER
When it comes to icebergs and avoidable cataracts (no thanks to the ever impressive grammarian called Hon Patrick) IBM is one hell of a candidate!
Instead of cashing in on the PC era when micro-chips were invented, its ‘immensely sagacious executives’ relegated the PC era to just a few PC’s in the world. It eventually jumped in but we both know that IBM is out of the computer manufacturing business for good today
(by selling off product lines like ThinkPad to Lenovo in 2005)
Right now, IBM is focused on multinational technology and consulting to corporations (its strongest areas) because it got its bearing right. Your bearing can’t be wrong if your branding is right.
Look at IBM today:








[Screenshot from Wikipedia, 10/19/2013]
            Focus is the ultimate sacrifice brands have to pay on the altar of business. And I’m not talking about just focusing on a category (e.g phones) alone. Even in a category, you must focus. Nokia failed to focus yesterday (by pushing out too many phone models and pitching its tent with microsoft’s windows mobile when the world clearly voted for android) and is a shadow of itself today.

            Having an extremely focused brand ensures that you have a very strong image in people’s minds. For example, if you needed a surgeon to operate your legs, would you rather patronize a dental surgeon? Would you buy shoes from chicken republic? I think not. So why would one brand try to get into every possible business? Do not cloud your vision with too many offerings. REMEMBER THE WORD: FOCUS
FINALLY, TO WRAP THINGS UP:
S: SELLING GET’S EASIER [APPLE & SHOPRITE]
P: PROFITS ROLL IN FASTER [GOOGLE & GTB]
S: SURVIVAL GETS LONGER [COCA-COLA & FIRST BANK]
S: SIGHT BECOMES CLEARER [IBM]
WAIT: CAN YOU BELIEVE THAT…
Despite the eternal benefits of branding, most small scale and quite a number of large scale businesses in Nigeria have poor visual branding (terrible logo designs, horrible business cards, local letter head, bad posters, Facebook covers, bill boards, flex banners, websites e.t.c) and very poor brand strategies (most don’t have a definite niche, well defined brand, well named brand, a solid business plan/proposal, beautifully promoted brands, good brand value and well-defended brands (which is why close-up was able to ‘steal’ the show from Macleans).
AS A READER OF THIS PIECE,
DO NOT FALL INTO THE SAME TRAP BECAUSE…
Every penny and every second you spend building your brand (whether visual or otherwise) is more than worth it. And that’s where I come in: I help individuals and companies with their visual brand needs especially to identify their core strengths, differentiate it from the existing market, narrow the focus, over-promise and over-deliver.
And With your help we can clarify your vision, leverage your passion and together, we can build a formidable, lovable and profitable brand for you, for your business: with strategic action!
THANK YOU FOR FOLLOWING THROUGH THIS WEEK’S SERIES. WATCH OUT FOR ANOTHER EXPLOSIVE & EXCITING BRAND LESSON AS WE CONTINUE OUR EXPLORATION OF THE MYSTERY OF BRANDS THIS SATURDAY (26TH OF OCT, 2013)
Yours truly!
Ogunbowale Olugbenga,
Brand Strategist
facebook.com/epowerempowers
twitter: @gbengaogun
bbm: 26FE9FAC
email: yesboss2080@gmail.com[for questions & comments]
WIN A SURPRISE GIFT!
Here is this week’s question:
When was IBM founded?
Send your name and answer to yesboss2080@gmail.com on or before 7pm [Nigerian time] on Friday, 25th October.
Good luck!
Read | Vote | Share Gbenga’s story @ www.etisalatprize.com/biola (it only takes a SECOND!)

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