Build your brand Part 1 made the assertion that everyone has a brand by default and the real question is the kind of brand you have.
This week, I’ll kick things off with some news:

Bad news
If you’re not branded you are stranded and then grounded
Good news
A good brand is the most effective magic wand
What is the most effective way to wield this wand? Become a STAAR!
How to brand ‘you’ as a STAAR:
1| Self-Definition
Know yourself [your skills, your values, your passions & personality]
In Africa, people usually build their life around their business, that’s why we are where we are, that’s the fastest path to mediocrity, YOU OUGHT TO BUILD YOUR BUSINESS AROUND YOUR LIFE. Which is more important; your life or your business?
Answer these questions:
Time flies when I?
I’m most sad when I?
I’m most happy when I?
I’ll do for free?
Your answers will unveil your passion and as you may already know, your passion is the fuel you need to drive your vision.
It is self-definition that will put your life on TV in high-definition.
Your brand must be grand and not left on the ground.
If you don’t have a brand, those who do will send you on errand.
Ogunbowale Olugbenga
Brand Strategist & C.E.O Epower
twitter: @gbengaogun
whatsapp: 08037285780

bbm: 26FE9FAC

Published by Ogunbowale Olugbenga

Ogunbowale Olugbenga is a multiple award winning social entrepreneur & digital skills expert. An alumnus of the Leadership in Business Institute of Kellogg School of Management (USA), He has a Bachelor of Science degree in Psychology from Obafemi Awolowo University (Nigeria). Inspired by the plight of millions of unemployed youths, Olugbenga founded, a digital agency passionately growing businesses & accelerating the application of digital skills for economic prosperity across Africa. To help institutions prevent scandals & promote performance, Gbenga founded Polivoice.Work, an anonymous employee feedback tool that captures & analyses feedback anonymously in real time to detect, predict & improve work place conditions. A Mandela Washington Fellow, Tony Elumelu Fellow, Royal Common wealth society fellow, YALI star of business & YALI network influencer, Olugbenga is the founder of Africa’s biggest orphanage outreach, The Orphan Empowerment Society, with a 5,000 strong volunteer force and a presence in 19 African countries empowering thousands of orphans with free vocational skills, medical care, & food. He is also the co-founder of the communication & leadership organization, Pacesetters Leadership Club.

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