Build your brand Part 1 made the assertion that everyone has a brand by default and the real question is the kind of brand you have.
This week, I’ll kick things off with some news:

Bad news
If you’re not branded you are stranded and then grounded
Good news
A good brand is the most effective magic wand
What is the most effective way to wield this wand? Become a STAAR!
How to brand ‘you’ as a STAAR:
1| Self-Definition
Know yourself [your skills, your values, your passions & personality]
In Africa, people usually build their life around their business, that’s why we are where we are, that’s the fastest path to mediocrity, YOU OUGHT TO BUILD YOUR BUSINESS AROUND YOUR LIFE. Which is more important; your life or your business?
Answer these questions:
Time flies when I?
I’m most sad when I?
I’m most happy when I?
I’ll do for free?
Your answers will unveil your passion and as you may already know, your passion is the fuel you need to drive your vision.
It is self-definition that will put your life on TV in high-definition.
Your brand must be grand and not left on the ground.
If you don’t have a brand, those who do will send you on errand.
Ogunbowale Olugbenga
Brand Strategist & C.E.O Epower
twitter: @gbengaogun
whatsapp: 08037285780

bbm: 26FE9FAC

Published by Ogunbowale Olugbenga

CEO at Epower, Curator at PROJECT X, Trailblazer, Multiple award winner.

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