HOUSE OF TARA – True Story of the Makeup Genius making millions

“Love of beauty is taste, the creation of beauty is art” – Ralph Waldo Emerson.


Beauty sells
In line with legendary advice from the legendary Steve Jobs who advised entrepreneurs the world over not to sell products but dreams, Tara sold dreams of beauty in a world obsessed with beauty and she rightfully and swiftly found fame and fortune.


What is House of Tara?
House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. House of Tara offers a more thoughtful and scientific approach to the art of beauty. With a laser focus on makeup techniques and application, the House of Tara model has helped thousands of women tell great brand stories that change perceptions, drive trust and inspire action.


The Origin of House of Tara
House of Tara is a Beauty and skin care consulting firm founded by Tara Fela-Durotoye in 1997 during her undergraduate days as a Bridal Makeup Artist. With a startup capital of #15,000 she began her conquest of the Makeup world. 
The turning point was when she did makeup for a Naval friend. This gave her access to a big network and huge sales followed. Tara is married to Nigeria’s most successful motivational speaker, Fela Durotoye.


Evolution of House of Tara
The organisation has grown from a small make-up business, which She started as an undergraduate in the faculty of law, into a franchise enterprise with three main lines of business: the
Make-up Studio , the Makeup School and the Tara product line comprising beauty products and professional make-up kits. Subsequently, she started a make-up school for training and mentoring young women. Some years ago, she began her Beauty Range OREKELEWA suited for the Black African Woman and it has become a resounding success.


The big picture
HOUSE of Tara believes in empowering and inspiring people, opening new possibilities and creating African success stories. According to Tara, ‘It is important to create opportunities for ourselves and our surrounding community with uncompromising integrity, care and professionalism’.


What a terrific African brand!
We hope you’ve been inspired.
Let us know your thoughts about House of Tara in the comments section and don’t forget to follow this blog for more exclusive content.
Next week, we will bring you another exciting, inspiring, trail blazing African brand.

Brought to you by the Brand Report.


Published by Ogunbowale Olugbenga

Ogunbowale Olugbenga is a multiple award winning social entrepreneur & digital skills expert. An alumnus of the Leadership in Business Institute of Kellogg School of Management (USA), He has a Bachelor of Science degree in Psychology from Obafemi Awolowo University (Nigeria). Inspired by the plight of millions of unemployed youths, Olugbenga founded, a digital agency passionately growing businesses & accelerating the application of digital skills for economic prosperity across Africa. To help institutions prevent scandals & promote performance, Gbenga founded Polivoice.Work, an anonymous employee feedback tool that captures & analyses feedback anonymously in real time to detect, predict & improve work place conditions. A Mandela Washington Fellow, Tony Elumelu Fellow, Royal Common wealth society fellow, YALI star of business & YALI network influencer, Olugbenga is the founder of Africa’s biggest orphanage outreach, The Orphan Empowerment Society, with a 5,000 strong volunteer force and a presence in 19 African countries empowering thousands of orphans with free vocational skills, medical care, & food. He is also the co-founder of the communication & leadership organization, Pacesetters Leadership Club.

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