The utmost desire of every business owner (or blogger) is to be patronized by more and more customers (or visitors). One proven way of achieving this, is owning a website. A website enables your customers, to learn more about the goods and services you render and how best they can patronize you. A Website further exposes your business to innumerable potential customers around the world. Once your website is enabled to display correctly on a mobile device, millions of people around the world can have the best user experience.
There are countless ways of increasing website traffic and in today’s COUNT DOWN, we’re going to look at the top 10.
1). Write Irresistible Headlines
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post may go unread. For instance, would you have read this post if we had used an headline like ‘making people read your article 101’?
Your headline is what will get people to knock on your door (i.e. click on the link to your website). Whenever you share your blog posts via social media, make sure they capture readers interest and also clearly articulate the benefit of reading such posts to your readers. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often come up with up to twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit the publish button.
2). Mix It Up
There is no single magic formula for content marketing success. Vary the length and format of your content to make it as appealing as possible to different kinds of readers. Mix up shorter, news-based blog posts with long form content, add video links, infographics, relevant pictures. It’s a true saying that “a picture is worth a thousand words”. All these data-driven pieces are essential for maximum impact.
3). Get Active on Social Media
It’s not enough to produce great content and then keep hoping that people find it. You have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B (business to business) niches. If you are a B2C (business to consumer) product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Also, it’s not enough to just share content through social channels, but you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with the relevant hashtags.
Are your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media just as a broadcast channel. Use social media to actually interact with your fans. Get on YouTube. It drives the most engaged traffic out of all social media sites, with an average of 2.99 pages per visit.
4). Mention Influencers in Your Tweets
When you cite, quote or mention someone in a blog post, be sure to @mention them in your tweet when you promote your post. When you write a groundbreaking or newsworthy post and you notify influencers in your field, you may be surprised at how many link backs you will get to your post. A single retweet from a powerful twitter influencer like JJ. Omojuwa (@Omojuwa) or Richard Branson (@richardbranson) can skyrocket your views.
5). Pay Attention to On-Page SEO
Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.
Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals. For example, do you just want more traffic, or are you looking to increase conversions? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
If you are hoping that more traffic to your site will also result in more sales, you will need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
7). Post Content to LinkedIn
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry “especially if you have a moderately large number of followers”.
8). Link Internally
The strength of your link profile isn’t solely determined by how many sites link back to you. It can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities from internal links. This not only helps with SEO, but also results in a better, more useful experience for the user which is the cornerstone of increasing traffic to your website. Include links to other relevant posts on your blog. Be sure to include links back to your site in your “About page”, in your photo descriptions, in the comments of your posts (where relevant), and in your milestones. When you write a post, always be sure to mention other posts your readers may find helpful.
9). Interview Industry Thought Leaders
You would be amazed at how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to “thought leaders” in your industry, and publish the interviews on your blog. The week we interviewed Opeyemi Awoyemi of Jobberman, our views went through the roof. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
10). Add Your website/Blog to Alltop
As an aggregate for all kinds of web content, submitting your blog increases your chances of getting found by people looking for content in your niche.
Focus your energy on strategies that work for you. You don’t have to do what everyone else is doing. Always write helpful and useful content. Learn from the most successful social media influencers, try new things, constantly fine tune your strategy, study your analytics to see your main traffic drivers and you just might rack up nearly 4,000 followers like http://www.gbengaogun.com did in less than 2 months of launching PROJECT X.