A few weeks ago on the brand report, Strive Masiyiwa, the founder and executive chairman of the diversified international telecommunications group Econet Wireless taught us several timeless branding lessons. “The power of saving, the integrity of a brand, The difference between sales and marketing, knowing your market” You can check it out here http://www.bit.ly/75dollarsto3billion
Today we are going to see Strive Masiyiwa’s reflection about “how your words affect your brand”.
Your words are not just your “bond” as the saying goes, but your words are your brand… not just your business brand but what announces to the world, each and every day, your character and integrity. Every time you open your mouth, or put something in writing, keep this in mind.
I’ve shared this story with some of you before:
Several years ago, long before Internet and Amazon, I was in London going from shop to shop looking for a bible translation called The Living Bible. I’d just heard a sermon about the meaning of Matthew 12:35: “A good man’s speech reveals the rich treasures within him. An evil-hearted man is filled with venom, and his speech reveals it.”
The main message of that sermon (which I wrote down in my notes) offers an important lesson in personal branding, although of course that wasn’t the pastor’s intent:
“…The most important part of your life is actually the ability to use words. Words define your life; words define your values. Words define your personality. You are no better than your words; you are no greater than your words,” the pastor said.
“The character of your words is the character of your personality: Watch your words. No man ever got better than his or her words. Your life is the expression, the manifestation, the reflection, of your words. It does not take long to know who you are. All you have to do is talk for a few minutes; this is because your words locate you, they tell you where you are at…”
Since I posted my reflection on words last December, I’ve written about many subjects and shared three series with you – The Eagle in the Storm; Turning Your Business into a Technology Company; and now The Importance of Being Able to Sell to a Customer…
None of this teaching though will be sown in fertile soil if you do not guard your words, which as the Apostle Matthew said, “reveal the rich treasures within you.” The words you speak and the ones you don’t speak… Your silence can also speak volumes.
Be a person of your word and know its power. There’s a saying about a tongue which I read somewhere: “The tongue has no bones, but is strong enough to break a heart. So be careful with your words.”
Your words are your brand. How you express yourself matters greatly. We’ll discuss more about personal branding and related matters later on, but nothing is more important than the integrity of your words, and the way you express them.
We hope you have learnt a great deal about how your words give full expression to your brand on today’s brand report.
A word out of your mouth may seem of no account, but it can accomplish nearly anything, or destroy it, a word that comes out of your mouth can either make or mar your brand. It can upgrade or downgrade your brand.
The kind of life you are living today is attributable to the words you have let out.
Your words possess great life in them; the words you speak are everything.
Words can kill, words can give life.
Words start wars, words stop wars.
Words inspire, words discourage.
Your words determine your various relationships.
Your words determines who will invest in your business; determines if at all anyone will.
Be intentional about your words.
Don’t speak if you have nothing to say
Think, reflect and meditate on your words,
When eventually you speak, words just drop from your lips like honey.
Tailor your thoughts and words to the kind of life you want to live, and begin to see transformation in your life by the reason of your own words.
We hope you apply these great lessons to your life and to your brand.
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