As of January 2016, an estimated 25% of websites use the WordPress platform. The ubiquitous content management tool is the work of Matthew Mullenweg, who set out in 2003 to democratize the Web by using open-source software to give anyone with a computer the capacity to publish their thoughts on their own website. In 2005, Automattic Inc. became the corporate face of WordPress, and it is currently valued at around $1.2 billion.
At the time WordPress was launched in 2003, many Web designers thought of WordPress as a content management system best suited for blogs. However, this has changed; WordPress has evolved into a versatile content management system. Most business owners know they need a website while some do have a website, but it’s not what it should be and they are constantly making excuses for it.
While you can still use WordPress to create a simple blog, it also allows you to create fully functional websites and mobile applications. The best part about WordPress is that it’s easy to use and flexible enough for just about anything. That’s the main reason why WordPress has grown so much in popularity. WordPress is the solution to your perennial website problem. Many top brands such as the Time Magazine, Google ventures, Facebook (newsroom), Sony, Disney, LinkedIn, The New York Times, CNN etc use WordPress to power their websites.
Here are 7 reasons why hosting your website on WordPress is like winning the lottery:
EASE OF ACCESS
WordPress is easy to setup, manage, and update. You don’t need to be an Internet expert or an HTML coder to use WordPress. All you need is an internet connection and a web browser to create your website. Just head over to WordPress.com and signup for a free account. You’ll have your website up and running in about two minutes. For a small additional fee you can even host your domain name there. WordPress is the perfect starting point for any small business.
WordPress plugins add complex business features to your website without having to hire a coder. Do you need some additional functionality on your website? There’s a plugin for that. WordPress was designed to be extended and that’s exactly what programmers around the world have done. There are thousands of WordPress plugins available that add functionality to the core system. So whether you need a simple contact form or a full-featured e-commerce system, there’s a plugin to meet your business needs.
WordPress is search engine friendly. Matt Cutts, a Google engineer puts it this way: “WordPress automatically solves a ton of SEO issues.” And with the free Yoast SEO plugin, your site will be even more search engine friendly.
WordPress is good for both your blog and your website. It’s true that WordPress started out as a blogging system, but that was ages ago. Over the years WordPress has evolved into a full-featured web content management system. This means you can use WordPress to manage your whole website, not just your blog. Of course, if you just want to blog, you can use WordPress that way too.
FREE PROFESSIONAL DESIGNS
Imagine thousands of professionally designed themes — many of them are available for free! WordPress themes allow you to have a professionally designed website without the pain or expense of hiring a professional web designer. There are over two thousand free themes available in the official WordPress Theme Directory and even more available for a fee at commercial sites like Theme Forest, StudioPress and WooThemes .
TRIED, TESTED & TRUSTED
WordPress is mature. WordPress is over ten years old. During the past decade, WordPress has been refined, tested, and enhanced. In the process it has evolved into a world-class web publishing system. No wonder the world’s biggest brands are falling in line.
WordPress is popular. Given the ease of use and availability of thousands of professional quality themes and plugins, it’s not surprising that WordPress is the most popular web publishing system on the planet. At last count over 23% of all websites were powered by WordPress.
Unlike other website building tools, WordPress is open source and free from commercial restrictions and limitations. This means you can use the software anyway you choose and host your website anywhere you choose. All without fear that changes in someone else’s business model will have an adverse impact on one of your most important business assets. When you choose WordPress you have complete control over your website.
As a business owner that may be the ultimate reason to use WordPress. After all, isn’t complete control over your website the ultimate form of internet freedom?