Here’s the secret behind the famous Zobofresh (neaveau brand)

A FINE ARTIST TURNED HEALTH VALUES PROMOTER! HERE IS THE STORY OF HANNAH BASSEY

Can we meet you?

My name is Hannah Bassey Essienimg-20170115-wa0021

Where are you from?

Cross-river but I live in Uyo, Akwa ibom

 

Which higher institution did you graduate from?

Cross River university of Technology where I studied fine-art.

 

Awesome! When was Zobofresh founded?

It was established in January 2015 but was registered on the 21st Nov 2016

 

Wow, that’s 2 years now from it’s birth.

Well in 2015 I was using recycled bottles

 

After the official registration?

I got sealed bottles with label, had a Facebook page, website, staff.

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What was the inspiration behind Zobofresh?

Well I was entertaining my guests with Zobo and they kept saying my Zobo was awesome and different from the others. I was then without a job; and my husband told me “you need to make money dear” so I decided to sell Zobo and my first attempt was so successful.

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Since you studied fine art, was entrepreneurship then a dream from when you were little?

Well, no I wanted to be a singer

 

Oh! So what hindered that?

Nothing, I still sing. I am in the church choir.

 

There are many start-ups selling the same products as Zobofresh,what makes your product different?

I will say the taste.  As a cross riverian, I am very good in the kitchen so I built up a secret ingredient that makes my Zobo outstanding. As of now, we have five flavours and also we have zobofresh instant; the powdered form of zobofresh which is ready with mere addition of water.

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Where is Zobofresh located? How can your products be bought?

Cross river state, call 08023532591 to place order.

 

So it’s available everywhere and anywhere in Cross river state?

Yes!

 

What are the goals of Zobofresh?

Zobofresh aims to promote the health values of taking Zobo as it can be used to treat hypertension, diabetes and kidney stones. And it’s a perfect alternative to all these imported carbonated drinks.

The prevalence of hypertension is already so high in the Nigerian population that it calls for an alarm.

 

Great! What were the defining moments for you when started?

Well I started zobofresh with 500 naria and growing the business to this stage is really a defining moment for me. Also Zobofresh being among the business chosen for the Diamond bank Building Entrepreneurs Today (BET) is also a defining moment.

 

Mmm…. What an achievement! Was there any special skill you had or had to learn to build Zobofresh?

In its production, no.

But to build a business, yes. I attended Enterprise Development Centre in LAGOS as a participant in BET.

 

Have you won any award, honours or special recognition as an individual or on Zobofresh?

As an individual, I won the best graduating student in the department of visual Arts and technology in school. I also won a culinary competition.

For zobofresh, its coming soonest.

 

What were your major obstacles during the initial year?

Transportation and chilling of the drinks. I had no car then, so carrying like 100 bottles of Zobo to the market was quite expensive for me. Electricity was also a challenge; I had to use cold rooms and this resulted into products having a fish-like smell.

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Whoa, what an ordeal! Any word of advice for aspiring entrepreneurs and fresh start-ups out there?

Anything you do, believe in yourself and be consistent.

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Published by Ogunbowale Olugbenga

Ogunbowale Olugbenga is a multiple award winning social entrepreneur & digital skills expert. An alumnus of the Leadership in Business Institute of Kellogg School of Management (USA), He has a Bachelor of Science degree in Psychology from Obafemi Awolowo University (Nigeria). Inspired by the plight of millions of unemployed youths, Olugbenga founded Epower.ng, a digital agency passionately growing businesses & accelerating the application of digital skills for economic prosperity across Africa. To help institutions prevent scandals & promote performance, Gbenga founded Polivoice.Work, an anonymous employee feedback tool that captures & analyses feedback anonymously in real time to detect, predict & improve work place conditions. A Mandela Washington Fellow, Tony Elumelu Fellow, Royal Common wealth society fellow, YALI star of business & YALI network influencer, Olugbenga is the founder of Africa’s biggest orphanage outreach, The Orphan Empowerment Society, with a 5,000 strong volunteer force and a presence in 19 African countries empowering thousands of orphans with free vocational skills, medical care, & food. He is also the co-founder of the communication & leadership organization, Pacesetters Leadership Club.

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