Google Brand Secret
How on earth did a technology company rise to clobber the likes of almighty “Coca-Cola and McDonald’s?” According to a recent report by leading brand consulting firm, Interbrand, Google Inc (established in 1998) has become the world’s most valuable brand, here are some secrets they applied:
Google is a highly visual company, and that’s a huge boost to the value of their brand. Google conjures up images of primary-colored everything, as well as mental pictures of the company’s splash projects, such as the self-driving car.
Google has recently embraced very elegant design in their apps and online web services, which has boosted their reputation into one of the best two brands in recent years.
Grade-A Consumer Satisfaction
Perpetually Positive Daily Experiences
Every top consumer brand gets there by giving millions or billions of people around the world small, positive experiences.
Whether it’s a refreshing Coke, McDonald’s french fries, Apple’s iOS user experience, or Google Search, the key to a valuable brand is a very large number of very happy customers who interact with the brand very often.
Makes the News Rather than making Noise
They Get Huge, Splashy Press Every Day
Google gets into the news by having a large number of consumer-facing products that are constantly updated. They also gain a lot of their mainstream media attention through attention-getting projects like Google Glass, self-driving cars, and the California Life Company.
High Level Multimedia
Google assert her branding images online on their own web sites, on mobile, on TV, in movies.
Google’s brand gained big by the release of the movie “The Internship,” which was a comedy that doubled as an infomercial about the Google brand and company culture.
# Secret 6
Thrilling the Big-guns
And just about every influential taste-maker, from journalists to politicians to movie stars use Google products every day. To look for something online is to “Google it.” As Xerox and Hoover know, you can’t buy that kind of brand boost.
Aggressive and impactful Google Evangelism
Google have pushed hard into all significant markets worldwide, devoting resources to the support of even relatively obscure languages and local sites, both on the user experience side and the marketing and advertising side.
I think Google’s second-place ranking is more impressive than Apple’s top spot. After all, Google doesn’t have retail stores, doesn’t have as much—or as aesthetically beautiful—hardware, doesn’t have a decade of movie and TV product placement, and it doesn’t advertise on TV or in print nearly as much. Plus, Google is a smaller company.
Google’s impressive showing can be partly attributed to the leadership of co-founder Larry Page, who became Alphabet’s CEO in the new structure. Alphabet is a holding company for all of Google’s ambitious projects, like driverless cars and Calico. Today, Google is a company under Alphabet, overseen by CEO Larry Page and President Sergey Brin.
The new CEO of google, Sundar Pinchai (an Indian American) since taking the reins on the 2nd of October 2015 has cut underperforming services, consolidated products, refocused the company on a total design overhaul and generally focused google for the success it is now enjoying.
Although very few companies will ever get near the top spot in brand value, every company can strengthen its brand in exactly the same way Apple and Google did.
Here are some of Google’s top philosophies that can shoot any brand (from any industry) from where they are to where they want to be:
Focus on the user and all else will follow: When you place customers or end users at top priority, they will never stop coming.
It’s best to do one thing really, really well: It’s not about being a jack of all trade, but it’s about making impact in your desirable impact in your chosen field.
Fast is better than slow: Whether your company is a search engine like google or small-scale food restaurant; customer’s time remains valuable, don’t waste it!
You can make money without doing evil: If you sell fake goods or render substandard service; it’s a matter of time before your user detects.
Great just isn’t good enough: Excellence is a universal language that every human understands, When you provide excellent services, it will definitely and eventually yield results