The Rise and Rise of MTN Nigeria (Brand Secrets Inside) 

Despite facing numerous challenges in the year, telecommunication giant MTN Nigeria is the best and most valuable brand in Nigeria according to the 2016 Top 50 Brands survey. The telecoms brand came first with a rating of 90.1, which bettered Coca-Cola Nigeria, 84.7, and Guaranty Trust Bank, 81.8. – The Model The model that wasContinue reading “The Rise and Rise of MTN Nigeria (Brand Secrets Inside) “

Magnificent; How Okechukwu Ofili of Okadabooks conquered the rocky Nigerian business topography (Exclusive Interview)

Gone are the days when you needed to wait for months before you can get your books published. This unpleasant wait can be attributed to several barriers ranging from financial limitations, disappointments from printmen etc. But the truth is that you can now get your books published for free within seconds whilst having access toContinue reading “Magnificent; How Okechukwu Ofili of Okadabooks conquered the rocky Nigerian business topography (Exclusive Interview)”

Top 7 devastating effects of corruption in Nigeria

WHAT IS CORRUPTION? Corruption is a form of dishonest conduct by a person entrusted with a position of authority. This is often done to acquire personal benefit. It is the illegitimate use of power to benefit private interests (Morris 1991). Corruption may include many activities including bribery and embezzlement The level of corruption in NigeriaContinue reading “Top 7 devastating effects of corruption in Nigeria”

Project-X Challenge

​Solve the Project-X weekly challenge and win free graphics design worth 10,000 Are you ready for this week’s challenge? Let’s go… #Challenge 1 a). Wait! Who says that you need to dress half naked before you can appear fashionable? Who was the interviewer and the interviewee in the story. b). The defining moment for herContinue reading “Project-X Challenge”

Ground Breaking; How Ruqayyah dumped microbiology for modest fashion

Wait! Who says you need to dress half naked before you can appear fashionable? A lot of people believe that you can’t dress decently and at the same time fashionably; hence they choose outfits that make them appear like granny. There is a big difference between dressing fashionably and dressing indecently. You can actually appearContinue reading “Ground Breaking; How Ruqayyah dumped microbiology for modest fashion”

Project-X Challenge: Win Fantastic Prizes

​Solve the Project-X weekly challenge and win free graphics design worth 10,000 #Challenge one In the practical and educative edition of “How to start a Thriving tutorial center” a.)  what are the five things to plan for? b.) who is the author of this story? #Challenge two In Tuesday’s countdown titled “The Polytechnics strike sagaContinue reading “Project-X Challenge: Win Fantastic Prizes”

From trash to treasure: How Samsung became a bastion of Creativity

How on earth did samsung products  get transformed from the ancient, ugly and frightful devices & gadgets into beautiful,  smart, simple and sophisticated products? Here is how. There is a brain behind every brand “Understand what customers want and need” – this is the mantra at the heart of Samsung’s marketing powerhouse, according to executiveContinue reading “From trash to treasure: How Samsung became a bastion of Creativity”

Nigerian Polytechnics in Shambles… Who is to blame?

  The Polytechnic Strike saga in Nigeria The Academic Staff Union of Polytechnics (ASUP), started a nationwide 1 week warning strike on Monday 30th January 2017. According to Comrade Dutse, the President of ASUP, in a meeting in Abuja on Wednesday 25th, the union had on two occasions in July and November last year communicatedContinue reading “Nigerian Polytechnics in Shambles… Who is to blame?”