The Rise and Rise of MTN Nigeria (Brand Secrets Inside) 

Despite facing numerous challenges in the year, telecommunication giant MTN Nigeria is the best and most valuable brand in Nigeria according to the 2016 Top 50 Brands survey. The telecoms brand came first with a rating of 90.1, which bettered Coca-Cola Nigeria, 84.7, and Guaranty Trust Bank, 81.8. – The Model The model that wasContinue reading “The Rise and Rise of MTN Nigeria (Brand Secrets Inside) “

Here is the unknown mystery behind Google’s Success in the tech-world

Google Brand Secret How on earth did a technology company rise to clobber the likes of almighty “Coca-Cola and McDonald’s?” According to a recent report by leading brand consulting firm, Interbrand, Google Inc (established in 1998) has become the world’s most valuable brand, here are some secrets they applied: #Secret 1 Mental Imagery Google isContinue reading “Here is the unknown mystery behind Google’s Success in the tech-world”

​The Top 7 Characteristics of Successful Brands

With the volume of competition that businesses face in most industries, it’s never been more important to stand out and develop a unique identity and value proposition through strategic branding. While its obviously important to offer a quality product or service, effective branding is often at the heart of the companies that thrive. According toContinue reading “​The Top 7 Characteristics of Successful Brands”

Turning trash to cash with –wait for it- Bicycles!

She is making Lagos cleaner and making communities richer. We present to you, an award-winning social entrepreneur who has built a sustainable and viable business model to help the poor communities of Lagos reclaim their neighborhoods from the scourge of pollution and waste. “In terms of social impact, it is really making a difference atContinue reading “Turning trash to cash with –wait for it- Bicycles!”

 Funke Opeke: Meet Nigeria’s internet Messiah

In the world of Information technology today, women are grossly underrepresented. However, a few women are smashing old ways of doing things, altering the status quo and making gigantic waves in the sector. More specifically, in the Nigerian technology space, women such as Dr. Omobola Johnson, Nigerian technocrat and the pioneer Minister of Communication Technology;Continue reading ” Funke Opeke: Meet Nigeria’s internet Messiah”

​How to increase your website traffic in 2 steps! 

Every single blog or website wants more eyes to feast on her content every day. Sadly, most sites have low reader turnout and poor engagement. A good question is: how do highly successful websites rake in views? SEO! Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount ofContinue reading “​How to increase your website traffic in 2 steps! “

The story behind Africa’s hottest platform for graphics design (exclusive interview) 

Isaac Newton’s third law of motion states that “For every action, there is an equal and opposite reaction”. This law is not only valid in motion, but is also valid in life and in business. In business, every high quality goods or services rendered to a client deserves a commensurate reward in monetary terms. However,Continue reading “The story behind Africa’s hottest platform for graphics design (exclusive interview) “

From a tiny room to 2 countries: How Olaoluwa raised millions after Paypal ignored him

“Every disappointment you encounter isn’t necessarily a barrier, it could be the channel to your desired breakthrough.” It is often difficult to identify gold in its natural deposit because it often does not seem like gold, due to the inherent dross, but when we look harder, we see clearly this treasure encumbered with impurities. HereContinue reading “From a tiny room to 2 countries: How Olaoluwa raised millions after Paypal ignored him”

​$8 million and 20,000 listings later, ‘Tolet’ is the perfect Nigerian startup! 

The sales or lease of lands, properties and real estate always requires the help of a middle man known as the estate agent, the estate agent links together the owners of the properties and the potential tenant or owners. Until now.  Today, Tolet.ng has transformed this market by creating a faster and easier means ofContinue reading “​$8 million and 20,000 listings later, ‘Tolet’ is the perfect Nigerian startup! “

Inside story: How 3 techies are redefining the Nigerian music industry! 

The Nigerian music industry is fast rising in standard, quality and prowess; gradually having the ability to stand side-by-side with counterparts in the international music industry, especially considering the soul penetrating outpour from prolific indigenous rappers and lyricists and high quality HD videos with captivating storylines.  Problem  However, in Nigeria, this impressive art into whichContinue reading “Inside story: How 3 techies are redefining the Nigerian music industry! “

​Rise of a legend: How Leke Alder built an international consulting firm

Leke Alder is the founder and principal of Alder Consulting, a Nigerian branding firm with offices in Lagos and London.  MEET THE BRAND MAESTRO Leke Alder hails from Abeokuta, in Ogun State but was born in Lagos. He had his secondary school education at Igbobi College and Kings College. After which he proceeded to theContinue reading “​Rise of a legend: How Leke Alder built an international consulting firm”

TRAILBLAZER: How a 23yr old built a major bling brand in Kaduna in just 7 months! (Exclusive interview)

Could you please introduce yourself? I am Stephen Edegbo, an Entrepreneur and Electrical Engineer. How old are you? 23 years old   What do you do at the Hour glass? We sell quality accessories such as wristwatches, bracelets, sunglasses, necklaces, earrings and rings.   What inspired you to launch into the business world? Every manContinue reading “TRAILBLAZER: How a 23yr old built a major bling brand in Kaduna in just 7 months! (Exclusive interview)”