​From failed experiment to billion dollar fashion brand: Here’s how to ‘JUST DO IT’

Many global brands in the world today were built on an unusual story of patience, humility, sacrifice and doggedness: from Steve Job’s exploits building one of the world’s most valuable brands (Apple Inc.) right from a car garage, to the inspiring tale of how Strive Masiyiwa of Econet built a business empire which now generatesContinue reading “​From failed experiment to billion dollar fashion brand: Here’s how to ‘JUST DO IT’”

Your words, your brand!

A few weeks ago on the brand report, Strive Masiyiwa, the founder and executive chairman of the diversified international telecommunications group Econet Wireless taught us several  timeless branding lessons. “The power of saving, the integrity of a brand, The difference between sales and marketing, knowing your market” You can check it out here http://www.bit.ly/75dollarsto3billion   TodayContinue reading “Your words, your brand!”

​From a scrappy list to 7,000 hotels & counting: here is how Mark Essien built a super successful Nigerian startup

‘For you to do anything that will actually be successful, you cannot have preconceptions. You must be flexible. You have to go and discover what will work and then do it that way. It’s a hard world out there, you have to find what you have to do to survive. You need to be ableContinue reading “​From a scrappy list to 7,000 hotels & counting: here is how Mark Essien built a super successful Nigerian startup”

​How a 9 yr old entrepreneur landed an $11 million dollar deal, met with Obama and gave brands like Coke a run for their money

“Opportunity is missed by most people because it is dressed in overalls and looks like work…” Thomas Edison  No other story exemplifies Thomas Edison’s observation better than the astonishing story of Mikaila Ulmer: founder of the rapidly growing Lemonade empire “Bee Sweet Lemonade”  (which  now  favorably competes against gigantic conglomerates in the food industry; theContinue reading “​How a 9 yr old entrepreneur landed an $11 million dollar deal, met with Obama and gave brands like Coke a run for their money”

From $75 to $3 billion: How a Zimbabwean engineer built a global empire

Born 29th January 1961, the London-based Zimbabwean businessman, entrepreneur and philanthropist, Strive Masiyiwa is the founder and executive chairman of diversified international telecommunications group Econet Wireless and Zimbabwe’s richest man. Strive Masiyiwa initally worked briefly as a telecoms engineer for the state-owned telephone company, he quit his job and set up his own company named EconetContinue reading “From $75 to $3 billion: How a Zimbabwean engineer built a global empire”

From a meagre 16,000 to Mega millions: How Ademola of Thrillhaus became a business ‘rock star’

​ Today, we bring you an exclusive interview of a young Nigerian entrepreneur currently leading a successful IT firm and on the verge of leading a revolution in the alternative energy sector. Ladies and gentlemen, we present to you, Ademola Ajayi, C.E.O OF THRILLHOUSE LTD What inspired you to launch into the business world? IContinue reading “From a meagre 16,000 to Mega millions: How Ademola of Thrillhaus became a business ‘rock star’”

HOUSE OF TARA – True Story of the Makeup Genius making millions

“Love of beauty is taste, the creation of beauty is art” – Ralph Waldo Emerson. Beauty sells In line with legendary advice from the legendary Steve Jobs who advised entrepreneurs the world over not to sell products but dreams, Tara sold dreams of beauty in a world obsessed with beauty and she rightfully and swiftlyContinue reading “HOUSE OF TARA – True Story of the Makeup Genius making millions”

From business analyst at Konga to building a potential $50 million furniture business: Sheriff Shittu

Entrepreneurship isn’t  just about making profit or making people believe that they need what they actually do not need, it is about solving human problems in a smart, innovative way thereby making the world a better place. A company which refuses to create innovative solutions to human problems may die gradually but will die eventually.Continue reading “From business analyst at Konga to building a potential $50 million furniture business: Sheriff Shittu”

How to kill your competition with design: APPLE STYLE

Simplicity, they say, is the ultimate sophistication and no organization on earth has proven this more than Apple as far as product design is concerned. Design, basically, is a series of decisions: Should it be this color or that? What is the first thing you see when you log in? What happens when the userContinue reading “How to kill your competition with design: APPLE STYLE”

Innovate or die: How Apple transformed the old fashioned mp3 player into the ‘KING OF COOL’

When Alexandra Graham Bell uttered the  very first words into a telephone, the basic function of his telephone was simply to transmit  conversations across  distances in real time; that was in 1876. Fast forward to 2016, and what you have is a terrifically tremendous transformation. Starting with the use of the candlestick phone between theContinue reading “Innovate or die: How Apple transformed the old fashioned mp3 player into the ‘KING OF COOL’”

Less is more: Apple and the power of Focus

Brands are difficult to substitute but easy to differentiate: this we can say about the inspiring and record smashing story of the worlds most valuable brand, APPLE”, the creators of Mac, Ipod, Iphone, Ipad, Apple Watch and Apple TV. Behind every brand is a master-mind. The Late Steve Jobs who co-founded Apple Inc (together withContinue reading “Less is more: Apple and the power of Focus”